Getting into Fix & Flips? Read This Jason Fladlien’s Appraiser’s Advice First

 

Jason Fladlien’s Presentation

Mark: …Notes, and the floor is yours Jason.

Jason: Awesome.

Well, thank you, Mark. And I appreciate you and I appreciate everyone here today, because what we're going to do today is invest time with each other and hopefully we'll all be better off as a result of that.

My name is in fact Jason Fladlien, and I’m going to talk to you about how today kind of came to be, because I never was the person who thought I would teach people how to do webinars.

Now, I've done webinars as Mark says, and it's hard for me to even believe one hundred million dollars later the powerful effectiveness of webinars.

But I always like to do them, and only recently have I felt forced and compelled to be in the spotlight teaching others how to do this as well—because this is an unpopular topic;

everybody wants push-button magic shiny objects solutions that don't work, I hate to break it to you, but they don't work.

And if those people would instead just invest a little time into genuinely authentic, effective, value-based type of a skill sets, it's amazing what the world can do for you.

So this is how I was kind of forced to come out here and teach this.

I joined a networking group called Genius Network for $25,000.

At that point in time it was the biggest expense I'd ever made in my business, but is an expense?

You could easily argue it's an investment because it's not what it cost you; it's what you get in return for where you put your money, right?

And I like to be an overachiever, I like to provide and get value wherever I can so when I signed up for this thing—it was March in 2014 just a little over four years ago, hard to believe, but I show up in nice and sunny Tempe, Arizona and I decided because they asked me if I wanted to give a ten minute talk that I would give a ten minute talk.

And in this ten minute talk I broke down how we use webinars to set the promotional record - Rapid Crush is my company, by the way - on webinars.

So, we use the webinars to sell this product here, which is an affiliate—the single greatest affiliate promotion in the history of internet marketing, which is unbelievable for me being a small town Iowa boy.

I grew up in a little town called Muscatine, Iowa.

And I started my business just shy of ten years ago, just a decade in this business, and we actually exceeded by the time the [inaudible 02:05] closed here, ten million dollars in sales using webinars.

So I did this ten minute talk where I explained the ins and outs of how we made something like that happen and the result was some really big, very powerful, very influential people who were as equally clueless on how to do webinars as somebody just starting fresh and new in this business came up to me and says, “How do I do that? How do I do that?

And again, I'm a very giving guy, so I think you'll hopefully see, if I do my best here today on this webinar.

I like to give and help where I can so I say, “Hey, reach out and when you get a chance we'll talk and I'll see if I can help you use webinars better in your business.”

Now, as Mark mentioned earlier, I have consulted with Mark on how to do webinars to help him more successfully use webinars.

And I am now the kind of go-to guy, because people like Eric Gunderson who's a New York Times best seller came up to me and he was introducing me to a celebrity, a famous person, believe it or not—like, I actually hang out with celebrities these days.

That's crazy too; it's what one good webinar can do for you with the doors it can open for you is astounding but he says, “This is Jason Fladlien is the best in the world at webinars.

He's the only person that doesn't work for our firm that we have promoted last three years and he absolute crushed it.

He's brilliant.

You should know him.” Key point.

Because people say to me, “Jason, how do you get people to come to your webinars?”

And the answer is you don't; you really don't have to.

If you get really good at webinars you will never have to want for traffic ever again because other people will give you their traffic because you'll be able to make them more money with it than they can make on their own.

And another case and point; so another person who saw this ten minutes talk that I gave on how we use webinars to sell 10 million dollars in products was a guy named John Carter, and John, he says this, “Last year I was trying to help my family.

I had a pass at a last-minute JV opportunity, Jason hit me up on Skype and asked if he could do the webinar for me.

Since I would have to pass, I thought why not.

When I got back from Italy we had 1.5 million in sales and a Tesla in the driveway.”

Isn't that incredible?

Now, I have no connection to John's audience.

I am not even in that industry that John comes from.

He teaches people how to do options trading, but because of my ability to use webinars to effectively help people say yes to something that's going to benefit them, I get opportunities like this all the time.

And I'm here to tell you today you can as well, because not even that webinars are that hard as you're going to discover, it's just that a lot of people don't know the secrets behind them, and I want to give you the secrets.

So, when I notice things like this — and this was typical, not atypical. I say to myself imagine what would happen if I actually put this whole webinar selling methodology into a system?

And I did just that. I did this in October of last year 2017.

We created this product, this live in-person training called Genius Webinars.

We sold it for $4,995 per person. 63 people said yes to it, and the 63 was the exact number that could fit in this room that we sat and we trained everybody in this room on my whole process from start to finish of how I craft and developed webinars that do over hundred million dollars in total sales.

And some of those people like John Bowen used it to build a half million dollar brand new business and he had never done a webinar before, not for this type of thing.

And Nick, he used these techniques to not just do webinars, but use them in other parts of his business and had the highest closed rates he had ever seen in his life.

Same thing with Guy, and even other people like John Benson who are really good at selling in other areas, such as video sales letters used this and applied this to have a major breakthrough in their business.

All because we went through meticulously the four sections of a webinar: the intro, content, transition, and close and then we went through everything I do in each of these sections for every single webinar I've done that have attributed to over a hundred million dollars in sales.

Now would you like to today, with me, go through these freely and openly in our time together here?

And we're live, by the way.

And I will sit here and answer some questions for you time permits at the end.

Today is April 19th and as I look at my phone it's 11:10 p.m. Pacific time.

And on this webinar, you're going to discover the introduction formula that gets more people to say yes to your offer than most people can do in their pitch.

I'm going to give you the content method, a simple 7 step part process of how you can have more impact with whatever you teach than you thought possible.

I'm going to break it down for you a massive mistake that's happening and 9 out of 10 webinars that can be easily fixed by playing a mind trick on yourself.

And I'll show you step-by-step how I pitch and sell everything.

It's not creative, but oh, my God is it effective!

And I'm going to break down for you a little sneaky funnel I use that you can use in your own business, or in somebody else's business and get paid on something on a webinar that we just recently did that is over 2.6 million in billable revenue.

Now, before we dive into all that I have a quick question for you; why do you think webinars work so well?

What is it about webinar that makes it so effective?

And I'm telling you— and I was telling Mark this right before we actually started the call live; so many people are now beginning to wake up to the effectiveness of webinars, but why do they seem to be like the best thing to go from zero to a hundred thousand or two a million dollars in short order?

Why do they seem to be the best thing for anybody regardless of where you're at in your business If you've just brand new starting or if you've already made your fortune, why do webinars seem to work so well so often in so many different industries for so many different types of products, services, software?

Well, let me tell you what.

First of all, it’s the second most powerful medium for education.

The only way that you can have impact on somebody else more effectively than a webinar is in-person.

But hey, I can help you today.

And there's a lot of you on the call —and I came from my home office here to help people all across the world. Isn't that wonderful?

The other thing about a webinar, I don't think a lot of people understand this, but it caters to 20% of the market that represents 80% of the buying power.

And you say Jason, what does that mean?

You might not know this, but at any given time in any type of industry, in any field, in any market, in any niche, whatever you want to call it, there's a small segment of that audience who represents almost all of the buying power, that audience.

Now, here's what's interesting, everybody does the opposite; they go after the masses, they go after everybody and that they start selling them $10 things and $20 things and $30 things, and they're targeting a majority of the audience that spends a minority of the money, but the webinar is hyper-focused for that person who is willing to spend the appropriate amount of money to get that appropriate amount of value.

And it's a blue ocean; it's there for the taking.

Webinars are so effective at capitalizing on that whether you realize it or not.

And here's what has made me a multi-millionaire by the age of 30, is the more you serve, the more you can sell.

And if there ever was something to write down or to frame or to put on your wall or above your office desk where you could see it at all times it's this, “the more you serve, the more you can sell”.

And how do all businesses that exist make money?

They sell things.

So the more you can serve—and webinars are a wonderful service tool to help provide value and advanced to sell “the more you serve, the more you sell”.

And practically speaking, it's the thing that helps your customer take massive action and as quickly as possible.

It's the path to success, it's through massive actions.

If you can help people take massive actions, don't you deserve to be rewarded?

If you can help people solve a problem they previously couldn't solve, don't you deserve to get rich as a result of that? Think about it.

Don't you think that that is absolutely — if ever there was a time when you could get wealthy by helping more people, and the more you help, the wealthier you could get, isn't that wonderful?

And the webinar does that, even if you've never done a webinar before.

You say “Well, Jason, I've never done a webinar before.

Don't I have to do all these other things?

Don't I have to like pay my dues?”

No, you don't.

That's the secret.

You want to go to the top, just jump to the top.

The webinar will allow you to as quickly as possible go from obscurity to celebrity.

And so this is an example here, Ben Cowen says “1.2 million in 3 days having [inaudible 10:15] webinar in my life.”

He literally printed out sales closes that I used that are word for word, that are written down and just read them off a sheet and he sold.

Some of this is just knowing what to say so people can understand the real value.

Now here's my challenge.

And this is a significant challenge so don't take this lightly, I spent thousands of hours doing this.

I spent tens of thousands of hours creating the webinars that I've done for thousands of hours, and I spent countless thousand more hours thinking about webinars of how to create them and then perform for them.

So how do distill over 20,000 hours of expertise the total sum of my knowledge into something you could immediately put into action, have a bottom line impact the first time you use it and feel good and have fun doing it? I'm going to tell you.

Here is how; we're going to go through each of these sections—starting with what? Starting with the introduction, that's the first step.

So whenever you sit down to create a webinar—when you create your next webinar and you're saying how do I open the webinar? You're going to use this formula.

Quick question: who here has attended a webinar before?

If you have, go ahead and type in yes into the chat box.

And I know this is kind of silly: there's a chance that I don't think a single person on this webinar here today has not been on a webinar before.

So most of us have experience of being on a webinar, right?

Now, do most webinar introductions leave a lot to be desired?

The answer is yes.

We will often put up with boring, tedious, subpar introductions because we are so interested in getting the results that we're willing to tolerate a lot of mediocre experience.

But why?

Why not make the introduction the strongest part?

Because if you grab them right away, you're going to keep them.

And if you keep them, then you can sell them.

Here's the reality with the introduction and why it's so important to do it correctly because you only get one chance to make a first impression.

In your first five minutes you can dazzle, you can inspire, annoy, you can make money, or it can cost you money.

And so what is the ideal introduction?

The ideal introduction seals the attention of the audience, makes distraction impossible, and communicates something special is about to happen that will once and for all solve a problem afflicting your audience that the future is indeed bright and you're going to help them realize it and make that future a reality.

Oh my goodness!

If you did that with your introduction, do you think that could make you a lot more money?

If you did nothing else but that, how could your next year look?

So what do great introductions to them?

Say if my introduction checks this box and the checks that box and checks that box, what are those boxes that we would check?

Well, let me tell you.

A great introduction accomplishes all the following: it cements your authority status, it gets the audience commit to following your advice, it brings up the objections of that could get in the way of them following your advice as humanly possible, it creates hope as a better tomorrow, and it provides enough intrigue to get people intellectually and emotionally invested for staying the whole time.

And all of these elements are important.

Authority is important because nobody wants to take financial advice from their broke uncle, and nobody wants to take health advice from their overweight, triple bypass recently uncle and nobody wants to take relationship advice from their six-time divorced uncle.

Some of you that’s everyone is in one uncle that does all of those things for you so authority is important.

Commitment is important because people won't do anything unless you first get them to say yes, I will commit to doing that.

You could teach till you're blue in the face and nobody will change any behavior if you don't get commitment and objections.

The other things that cost more money than anything and those are the things that people will cheat themselves out of big opportunities by telling themselves small things.

And hope is important because if you don't see a better tomorrow you're not going to make the investment today and time and money to make that tomorrow happen.

So let's talk about Authority.

How do you accomplish authority in your webinars in the introduction?

Not in a boring elementary way, like this is who I am and this is why you should listen to me.

Now, if that's all you do it's better than nothing, but barely. Let me tell you, there are four elements and only four elements that I try for, and if I do these in my introduction, I automatically as a result gets authority status at the highest level.

So personal results, positioning, celebrity and testimonials. In five minutes, you should use all of the following, that should be what you should strive for.

Now, if you say Jason, I don't have any testimonials.

That's okay.

We can handle that. If you say Jason, what about celebrity?

We can do a celebrity.

We want as much of this as possible, but if we only use one or two of them we’re going to be better off than most people do.

And this isn't just theoretical; I actually did this on you already.

How did I achieve this in my introduction?

I showed people results that say yes, I'm an expert; I know what I'm talking about.

And if you're not an expert at what you're talking about, you shouldn't be doing a webinar.

Positioning—what is positioning?

I put myself on par with established value, things that are already impressive, and I put myself of equal to that.

And you can do that as well. It's not that you don't have these things, isn't that if you don't do it in the most impactful way your audience isn't going to be aware of that, and if they're not aware of that they're not going to listen to you.

Celebrity—I have pictures of me with people that you may or may not know.

And you don't have to have actual famous people; it can be celebrities that are local to the people that are interested in your solutions, results, or testimonials, right, other people's results.

Very easily, very casually within your introduction you should accomplish all of those things. Most people don't use success testimonials in their presentations.

I've already used 7 testimonials in the first few minutes of this presentation, but what does that communicate to you?

It's communicated that if you want to get the result,s I can get you that result and you need to communicate that to your audience.

It's not just that your subject matter expert, or that you're smart or that you want to help them; it's that you’ve helped people like them and that's going to more infinitely more believable that you can help them as well.

So here's what you want to accomplish with your introduction; you want to have each person on the webinar immediately put into a buying mood within minutes, right away.

You want to communicate something special’s about to happen, and new exciting ride that you're attendees are about to go on where the destination is more happiness and less suffering, where the future is bright and the potential is unlimited.

And if you do the four things that I just talked about here, or even one or two of those presents four things, you're off to the races.

Question: if you did this and nothing else, do you think it would dramatically improve your webinar effectiveness?

Seriously.

A lot of people, they sell themselves so short and it breaks my heart.

Do you realize that as a human being you have within you infinite potential?

Do you realize that the most powerful computer in your world is not on your desk but between your ears, do you realize that?

When I see you, I see within youth potential for greatness.

But so many people sell themselves short thinking, “Well, I don't have anything worthwhile to show anybody else. I can't command an audience and help improve them, I'm not good enough.” Blah, blah, blah. It's not a matter of that, it's a matter of you have within you the ability and the power to help somebody else from one human being to another, but the real challenge isn’t the fact that you do or don't have that ability, it’s how you communicate that?

And if you don't communicate it effectively you could be the greatest in the world at what you do and you're going to make no money and help nobody, but if you communicate that effectively you could be average at what you do and you’ll help more people and you’ll make more money.

That's how the world works.

Now, here's a tougher question to you; do you think your audience deserve it?

And every moment you're denying it to them is a moment you're actively participating in their despair.

Do you think your audience deserve the best you where you can show them the best you and the best them that you can help them be?

And that if you know how to do that and you don't do that, isn't that almost equivalent to help in them continue to suffer?

That's a tough question, and I'm hopefully going to get you to commit to changing the situation, because I've now opened the door for you to do this.

But if you want to stay small and you want to make excuses, it's not going to happen, is it?

But if you say “Okay, Jason, I understand it.

I'm ready to go out there.

Yeah, I'm going to learn a few things along the way, And yeah, it's going to be a little bit challenging, but I'm going to help connect with people in a way that nobody else who is reaching out to these people can connect with them right in the introduction, using the webinar, and that's going to allow me to get that authority status, that's going to allow me to have them trust in me enough to give me their money, and as a result I'm going to make them better.”

And if you said that to yourself, congratulations, you're so much closer to your financial goals just by switching that new light on.

And you say “Okay, Jason, so what do I need to do if I really want to go down that path?”

And do you really want to go down that path?

If you do, here's where you start.

When I sit down to create the webinars - and I am recommending that you do something similar - I say authority status.

How are you going to show them that you're somebody they should listen to and follow?

Just fill in the blanks, creating commitment.

What are things that if they agree to would make them more likely to buy what you're selling at the end of the webinar?

What are things that you could get them to agree to in the beginning that will help you sell in the end?

Just fill in the blanks.

Objections, what are things that are going to get in the way of them saying yes to something they should say yes to?

Write those down and say this is how I'm going to bring them up in the introduction.

Fostering hope for the future, what in their life is going to be better once they actually realize the solution that you offered.

Write those down and so on.

Webinars are more about subtraction, not addition.

You say “Jason, what do you mean by that?” I mean what we do is we sit down and we fill in the blanks and then we puzzle piece together the best elements, and in 5 or 10 minutes we’re connecting deeper with our audience, we're creating more influence and persuasion simply because we're better prepared.

We can do this quicker, easier and it's more effective. Isn't that interesting?

That's how success looks like, though.

Now let me give you a little bit extra credit here.

You can't use the following magic trick that I'm about to show you every time, but when you have something special, something truly one of a kind of that you know is effective you can break this little funnel out when it matters most.

So once you get a webinar doing well, you want to authorize what happens before and after the webinar AKA the webinar funnel.

So remember this when I said hey listen, we just did this webinar 2.6 million dollars in sales.

Well, there was a trick.

Okay, this is what the registration page looks like.

So we tell them this is a magic ranking software because it's to our Amazon audience, it could put product on a page of one.

Go here and register for the webinar.

They go here and register for the webinar.

The next page they see a page like this that says NDA, please read carefully. “You are not registered yet before we complete your registration you must agree to our non-disclosure. What we're about to show you is too powerful to be let out in the world.

Agree at the bottom before you complete your webinar registration”.

What do you think happens in a scenario like this when you make somebody jump through this extra hoop?

You really create commitment and you really create focus on what you have to say on your webinar before you even start the webinar.

How do you think this helps maximize sales?

So get the webinar strong, get it going, and then what you do around the webinar can make it even more profitable.

This is how we take 7-figure webinars and turn them into 8-figure webinars.

All right?

So far, so good?

You liking what we're doing here today?

I bet you a lot of this is relatively new in the sense of this is not how you're used to hearing people talk about this thing.

Well, that's the deal.

You don't do ordinary things and get extraordinary results; you get to get extraordinary, different results.

We talked about just one element of the webinar, the introduction.

Now, let's talk about the second element which hangs a lot of people up, even though the most straightforward way.

The most straightforward element of a webinar is the content portion of the webinar.

Let me ask you this question.

It's a very important question for you too consider.

A lot of people ignore this question, and I think it cost them a lot of money.

Is it possible to give the best, most informative education and get zero people to buy from you on a webinar?

Is it possible?

Yes.

It happens all the time.

First two years I was in this business it happened to me.

I thought hey if I just educated people enough, somehow magically they would hand me over money, but the world does not work that way, unfortunately.

Now, think about it from the opposite side.

Is it possible to give little to no valuable information on a webinar and close the lights out?

The answer is sadly, unfortunately, yes it is.

That's just how the world works, and to pretend otherwise would be naïve; and to be naive, it would be costly when it comes to your future and your financial well being.

We even have a term for this; it's called a pitch past.

You're like oh yeah, that's right, we do.

Now, here’s the real breakthrough.

Here’s what really put me on the path of multi-millionaire status in short order.

Would you like to know what the breakthrough is?

It's this; I asked myself a very important question one day. I said what would it take to give the most value possible so the person would leave the webinar better off than they were before they first showed up for it, and if and only if then if it makes sense to them to show how investing in your offer will provide more value than they've already experienced.

And that's not very clear, so let me say it in a more clear way.

How could I leave them better off after the webinar than they were before, and the simultaneously show them that it cost them more money not to buy the product at the end then to buy it.

So essentially we help them understand, if this product is right for you it's going to be the best product you can buy and then you'll automatically buy it.

And if this product isn't right for you, then we don't want you to buy it, because we only want to have the people that we can help. How do we make that happen?

That's a great question.

See, every webinar has two sales. Sale number one is obviously the product.

It could be the product, it could be the software, it could be the service, it could be the physical product, it could be business-to-business, it's could be business-to-consumer, it doesn't matter we just called that the product.

You could have people hate from you and buy from you.

A lot of people make that mistake of saying “People only like to shop with people they know, like and trust.

That's not true.

Most of us spend money every single month with the cable company, and I don't think very many people like the cable company.

We buy products based on the solutions that they provide.

Now, unfortunately, that means that you can trick, decieve or mislead somebody into giving you money.

Yes, in the short-term you win, but in the long-term you lose, you lose karmically first of all, it's not good for the soul.

But you also lose because typically you're going to run out of people that you could trick in the short order because you missed the second step.

This is why webinars really make some serious money.

The second the sell is you; you have to sell people on the ability of being excited to hear from you after the webinar.

So when your webinar is done, are people more excited or less excited to hear from you?

If the answer isn't more, you've messed up.

So how do we create content that simultaneously makes us a lot of money and make people sold on us so that they’re more likely to hear from us so we can get paid a lot today and we can get paid even more tomorrow.

Let me ask you a question.

Does the following ring a bell to you, the phrase “providing value”?

We all use this phrase but what does that even mean?

It's good to have a definition to these things and really to think and reflect on them.

So here's my definition, and maybe you want to adopt some or all of it as your definition.

I'll leave it for you to decide.

Here's my definition of value: the ability for the attending to learn ad gain insight in a way that automatically results in a positive change of behavior.

So if you teach somebody who wants to lose weight all the mechanics of losing weight, and then they continue to eat and exercise in the same exact manner, I would argue you have not provided value to them.

Would you agree with that?

I don't think you've provided real value to behavior changes.

If you teach somebody something and as a result, they change their habits, that is value.

That's what we need to do in the content portion of our webinar.

We need to forge a different identity in our audience where behavior automatically follows that new identity.

So if somebody feels confident now they're more likely to be successful in whatever they do if they feel scared about it before.

I'm actually getting ahead of myself; because that's the next slide, it says value.

If they were scared before and they’re confident now, that's valuable.

If they had inner shame and you replaced it with inner love; that, my friend, is very, very valuable.

And if they felt helpless and you gave them hope, that's value. And that's what you need to do.

Now, here's what's beautiful about that; it's less about being very sophisticated and being one of a kind type of information and inventing new techniques that nobody has ever heard before.

I mean with the amount of free podcast that exist today, it's highly unlikely you're going to have any new insight that somebody else already hasn't have.

The trick isn't better content; the trick is making them feel better on how you present the content.

So what's content done right?

Content is you say less and you have a greater impact.

You meet them where they're at so you can take them where they need to go.

Content done right is when there was no hope, now hope exist because it is not just what they need to do, it's what they need to do right now, and how they feel about what they need to do right now.

I learned this from Jim Rhone, he says “It's not just what you know, it's how you feel about what you know”.

And this is real value.

So when I developed the whole system—because this is the key, if you want to make money online you have to develop systems.

What are systems?

Systems are things that automate your thought process so you don't have to be creative and you can be hyper-efficient, very quick to make decisions without even having to think about them, and those decisions will be right.

So how do we design that? Here is how I designed the value providing process.

It starts with a clearly defined outcome.

You can't hit a target with a blindfold on. So let's give them a target to hit, then let's create a step-by-step process for hitting that target.

And then it not just what to do, it's why it's important, what it looks like after you've accomplished it and committing to doing it as well as here's what you need to do. I'm telling you.

Do you suppose, by the way, that this is not only effective in webinars, but pretty much effective in every business situation.

The webinar is just kind of like an easy way to make a lot of money, but once you start doing this in the webinar you're going to start seeing this show up in every other area of your life in a positive and effective manner.

You don't make 100 million dollars in sales without helping this proportionately providing more than a hundred million dollars in value in the world, and this is how I did it.

So let me give you my defined outcome for this webinar.

Would that be okay?

My defined outcome was the following: show anyone how to add value webinars to their business in a way that is easy, enjoyable and has an immediate impact on their bottom line, regardless whether it's their first webinar or their next.

This is like a homing missile for every piece of content that I created for this webinar.

And if you take one second to write down to say “After the webinar I'm going to create based on what Jason taught me today this is the outcome that my audience will be able to do.” Now while every other webinar presenter or every other person in that field was trying to sell whatever they're trying to sell and they're giving people fuzzy targets to hit and they're putting blindfolds on them and they’re facing them backwards, you're the only person that is truly, absolutely providing value to that person.

And as a result, you deserve all the riches that come with that.

Okay?

Now, once you have a defined outcome you break it down into steps.

How do we get them there? No less than three, no more than five steps.

That's it. Now suppose, by the way, you teach somebody something that's only four steps, do you think they can remember all those steps?

The answer is yes.

Do you think they could follow all those?

Of course they can. And that's the value.

It's less about the steps and it's more about the system.

They can wrap their head around it very easily, and if they can wrap their head around it they can do something with it.

That's the secret.

So what's the step by step process that I'm giving you here today?

It's simple: intro, content, transition and pitch.

Now for each step here is how we “teach” each step. First, we provide context.

So when I tell you how to do good, powerful, strong introductions for your webinars, the context of why it was so important is because it either makes you or breaks you, you either dazzle or you dull.

You only make one chance to get a first impression.

That's why the introduction is so incredibly powerful. I gave you the vision.

Once you do the webinar correctly, it makes a distraction impossible and communicate something special is about to happen.

The future is brighter, and you're going to help that make it a real reality.

Now you're excited to want to know how to do stronger introductions once you have vision.

The context is this is why this is important; the vision is this is what it looks like once you do this.

And then the strategy is pretty simple, these are the five elements that you have to be aware of when doing an introduction so check this box, check this box, check that box and you're done.

And then at the end, I give you a commitment.

Do you think your audience deserves it?

Every moment you denied to them is every moment you're actively participating in their despair.

I drive it home because I want you to do this.

Why do I want you to do this?

Why do I want you to follow a strategy?

Because you will be able to do more, create more, be more successful.

And I'd like to be able to say I share a small piece of that success.

Just like when Mark gives me some of the credit in the beginning of this webinar.

I want that.

Not only is it good for a business, because the more people I help, the more people come to me and wants me to help him as well, but it's good for the soul.

So I want to do everything I can—if I know I have the answer, if I know I have the cure to what poisons you, I want to make sure you take that cure, and that's what the commitment does.

And you do this for each and every step.

It's not that it takes that long. It's not that it's that hard.

This is not that complicated.

This is simple.

This is, dare I say easy, it is.

Once you have combination to the safe it's easy to open the safe, isn't it?

Once you have the treasure map, it's easier to find the treasure, isn't it?

The hardest part is the treasure map.

I have developed that and I am handing it over to you here today.

Now here is some additional best practices when it comes to doing your content: provide a roadmap.

Everything if they understand, this is how it relates to what we covered before and this is how it relates to what we will cover, that automatically will make whatever you teach people more likely to help them and improve their lives.

Second thing, check the emotional state.

When I teach them this, how do they feel?

I've created a whole cheat sheet to make sure that we are really connecting with people at an emotional level not just a logical level.

Make continual improvements to your webinar.

So the first time I did a webinar I showed you earlier, the magic trick webinar, we did 1.7 million.

The second webinar we did last year we did 2.6 million and right now we're on pace because we're just wrapping it up this round to do over that, to do 3 million.

So each time a webinar is something you can continually improve from one presentation to the next.

I've done this today.

You're going to see at the end I have added two new things that didn't exist the last time I did this webinar, which was Tuesday, two days ago.

Webinars just keep getting better and they're making money and they're keeping making more money and they're getting better.

Now would you agree that if you follow this formula, not only will it help your have more impact, but isn't it easier to create content when you can do so within a framework as long as you use it, right?

Here is a question to you: when presented with a better, easier way to do things, do you do it with the old way, or do your start doing it the new way?

That's the commitment where you comingto me to start doing it in this new more effective and more powerful and easier way now that I've shown it to you.

So far we've talked about the introduction.

We talked about the content; now let's talk about the second half of the framework, the transition and the close.

Transition the reality is webinar starts selling the moment the first word is spoken and the first slide is shown.

Only in your mind is there actually a difference between so-called content and so-called pitches.

As such, the transition serves to put you automatically in the state of mind where people are most receptive and eager to hear about what you have to offer.

I've designed to transition because most people feel uncomfortable with selling.

I don't understand it, because selling is the single greatest thing that you could ever do when you're alive.

Everyday everybody sells somebody on something else.

Everyday there are people out there selling communism and socialism, and you have to sell capitalism against that.

Everyday there are people selling really bad ideas and we have to sell good ideas to counteract that.

The transition has put you in a state of mind to understand that selling is not something you do to somebody, selling is something you do for somebody, and that's what a transition accomplishes.

Now, I can look at most people who pitch on webinar and I can watch as the money leaves them where they lose ungodly amounts of money just by looking at the soundwave, not even getting on their webinars.

This is where the pitch started for this individual client that came to me who was struggling who I helped make a lot of money when I fixed this little thing for them, because when they started pitching they completely changed the tonality because they feel uncomfortable.

And the problem is if you feel uncomfortable selling, they’ll be uncomfortable buying.

Now here's our fix that.

The best transition accomplishes the following: you get your audience to feel like you're doing a favor by giving them the opportunity to invest in what you're offering to them.

If you nail the transition, they will be begging you for the chance to spend money with you.

How comfortable would you feel if somebody was begging to give you money to buy something from you?

How comfortable would you feel selling in that situation?

That's what we do with the transition formula.

The transition formula has three parts: the recap, yes momentum, and two choices.

So, the 60-second recap; whatever you’ve taught up until that point or showed up until that point in your webinar, you're going to cover it again in 60 seconds or less.

You're going to condense the most powerful insights into a series of bullet points that you're going to fire off in rapid succession to dramatically show the amount of value that you provided.

For example, on this webinar I can say; today you discovered a framework that's been tested across 9 figures worth of sales.

I showed you a magic trick that made 1.4 million the first time we used it.

Showed you how in the first 5 minutes to make a more effective webinar that most people do over the whole webinar and so on and so on... I could do that for 60 seconds.

Show you every and each and every little cool thing that you did.

Now you've been reminded in a short period of time of all the value that has been created for you today.

And so that's why you want to do this in the transition.

You say so far in the webinar we covered benefits, benefits, benefits...

What do you think that does to your audience?

It makes them think wow! This has been time well spent together.

I really appreciate, and I'm grateful.

And when you put somebody in a state of gratitude, isn't it much easier to offer to continue to be of service to them?

The answer is yes.

And that's kind of in line with the second part of this transition formula which is to get yes momentum.

Here's the reality; smaller yeses lead to bigger yeses, so once we recapped the value in 60 seconds or less now you fire off a series of yes questions one after the next like this: was our time together today enjoyable so far?

Have you also found it to be valuable?

Do you now feel more comfortable with your ability to make money with your webinars?

Have you come up with some really good ideas you're already excited about implementing in your business?

And is it fair to say using these techniques will give you a significant advantage over your competition? Yes, yes, yes, yes...

Last thing you need to do in the transition is used the two choices.

Here's why this is important.

Now there was a study done across a group of doctors.

The first group, Hey, we have a surgery of 90% success rate, would yourecommend it?”

The answer is yes, most would.

Second group was asked “Hey, we have this surgery as a 10% fatality rate, would you recommend it?”

Most would not.

Same exact information, however, you could get completely different responses to the same information depending on how you present it.

And so I have painstakingly trialed and errored on my way throughout the years on discovering the right combinations of words of how to set up your offer so when you present it people are so excited to hear about it and to be sold on it, would you like the script?

Well, here it is. It's called the two choices script.

Let me read it to you.

I have absolute confidence you could take everything we covered here today and on your own go outand put it into action and get results that you previously thought we're not possible.

I'm certain just with the information you covered on this webinar today, left on your own with your own resources your own time and your own efforts you can make a go at this in a way that most people will never be able to.

And if that where your only option you would be a worthy ideal to pursue, but what if there was another option?

An option that allowed us to go at this together, a chance to go deeper than we can in one measly hour in one measly webinar connecting together one time.

What if I were to play an active role in your results, to responsibility in your success and had an obligation to your outcome?

How would that make things different?

If I had such an option for you, would you love to hear more about it and what it could do for you?

That's why it's with great pleasure that I introduce to you...product name.

That's why it's with great pleasure I introduce to you the Genius Webinars, whatever the product is.

Now, let me ask you this; as you heard that, did that feel good to you?

Did you say to yourself, yeah, I would like to know what that is?

That's the whole point.

You can just follow them word for word, you can literally read it.

You don't have to read it as good as I do, you don't have to read it as good as I do once you want to make a hundred million dollars in sales.

For you to make reading it attempt as good as I just did, more important than how you read it is what you're reading.

Just read that, and now people are like “yeah, I want to know.

If my choices are doing it by myself or doing with you helping me, providing resources to me, yeah, let me take a look at that!”

You get people excited now, and if people are excited you don't feel uncomfortable selling them at that point.

Do you think using a transition like this will make you more comfortable presenting your offer and do you also think it would make your audience more eager to buy from you, and isn't it safe to say that most webinar don't do this even though it's mostly fill in the blanks?

That's it.

That's all there is to it.

A lot of this stuff is just copying what I've already figured out, and that's the value.

That's the whole point of understanding this from a transition standpoint of like yeah, I could do this on my own, I could rewrite everything that Jason said, I could come up with all my own closes, I could come up with all my own transitions and would that be worth you saving whatever the investment is to get all my secrets?

You say well, I saved some money, but I spend a thousand more hours and I screwed up a hundred more times.

You say no, that's what your offer is to somebody though, it is a way for them to get more value than the price they pay for it, and this is how we show them that and get them excited to hear the offer and then we close.

And that's the last section of the framework.

The close—when it comes to a webinar to close is the least important part.

“Say what?! What do you mean, Jason?”

Here's why.

A better answer will naturally lead to a better close.

Content that creates transformational, emotional state automatically makes people more likely to invest in themselves to further themselves and to better themselves.

A transition that puts your offer as a position from the above heavens above as a gift is going to make them desire and want to be a part of your offer.

And then closing is just a matter of technique.

This is the close that we use: offer, price, guarantee and objections.

The offer is what they get.

The least important part of the sale.

Most people mistake this as the most important part of the sale.

I could take all these webinars out there that are already successful and 9 out of 10 of them I could do one thing and it double or triple their profits, and that one thing is how they present the offer.

A lot of people forget you buy the drill for the whole, not for the drill.

What they get which is the offer, the features.

Now, people need to know this to justify their purchase, but it's the least important part of the clothes.

Therefore, we spend the least amount of time on this.

Yet most webinars, even successful webinars are successful in spite of not because of themselves.

This is what I like about the webinar, you could screw up 90% of it and you're still going to make more money with it then you can make with anything else, that's the power of the webinar, right?

Well, why settle for $20 bills when there's $100 bills underneath it?

So the offer is something that we have to get out of the way as quickly as possible so people can start to entertain the idea of saying yes to our offer.

So here's what we do with the offe : product tagline and name.

One sentence is benefit statement and highlights you the four major components.

We're in and out of the offer in 5 minutes or less.

So 5 minutes is within introducing the product name we are then saying go to this URL and pay this amount of money to buy this thing—5 minutes or less.

Most people take 30 minutes or more before people can first decide if they want this or not.

We get them to the side very quickly if they want this or not.

And if they don't, we give them new information then we asked them if they want it.

And if they don't, then we give them new information then we ask them if they want it, and then they say okay, maybe or yes I do.

So let me give you an example of how this work: product name and tagline, Genus Webinars tagline, secrets of a hundred million in webinar sales, benefits statement, step-by-step approach to crafting webinars that outsell your competition, provides more value to your customers, are easier and quicker and more enjoyable to create than you ever thought possible.

Highlight the major components.

Here is the process for highlighting the major components: headline, three benefits and then maybe proof optionally and then future pacing optionally.

The most important part of this is the headline and the three benefits.

So when I first sold Genius Webinars, and I sold this for $4,995...

Here’s so I sold it.

I sold this as a 2-day in person training, that was the headline.

The benefit, a full sense experience of how to do webinars [iaudible 45:29] structure to turn idea into implementation, surrounding yourself by the best of the best etc.

So you explain each part of your offer in one slide have [inaudible 45:38] benefits.

And then if you have proof to validate your claims you put that next.

So, in this case, Russell Brunson here has built like over a hundred million dollar company himself through Click Funnels, has a testimonial that I play for them that talks about saying I'm one of the best salespeople he has ever met.

So, of course, you want to learn from somebody like me. Future pacing— upon completion, anytime a great opportunity presents itself where you know a webinar is just the thing for it, you leap into action with a new found sense of confidence, knowing full well your promotions have more oomph, more value and more impact on your bottom line in the world around you.

And then just repeat these components.

So it takes you about a minute for each thing.

So if you have three or four things in your offer, you’re four minutes in and you're already revealing price.

Wow!

Now, here's the thing you got to understand about price, and a lot of people screw this up too; money on its own is virtually useless, you count burn it or if you got really cold I guess you could wear it.

It's not about the money; it's about what it can get you in exchange for the money that matters.

In other words, the more obvious you make it that there is massive value for minimum price, the more money you will make.

And the sweet spot is you want to make them feel like they're taking advantage of it because how much value they feel they're getting verses what they're paying for it. I want every single one of you to feel, man, I feel like I'm ripping Jason off because I'm paying this little amount of money in comparison to this big amount of value that I get. Now how do we do that?

What's the easiest, most efficient way to do that?

The first thing you do is link it to something absurd yet true.

So I can say these webinars are worth $10 million if done effectively.

Then you drop it. In the right hands, it's worth at least a million dollars. Then drop it again.

I hang out in rooms where I pay $100,000 to discuss techniques like this, and it's a good deal even then.

Then we drop it one more time “Hey, recently this exact same teaching that I'm giving you today people pay $4,995 for it, however, if you act fast enough you can get it at a special one-time investment of blank when you go to whatever URL.”

Now people can understand how my gosh, there's a lot of value here, because you compare it to other things that are on par with it in value, even though your price is much less than the price of those things.

And by the way, have they even seen the full offer yet?

They have not.

They've seen a small portion of the offer, and you're linking price to that small portion of the offer, and therefore, anything you added to it is going to exponentially increase the likeliness of them to want to buy it.

Now, here's what's important though, we've gotten our first call to action out of the way quickly so now we can go immediately back to stacking value, and we stack value with bonus.

This is the transition.

Once you reveal price for the first time in the webinar you say “By signing up right away you're going to get your hands on some special bonuses.”

Bonus number 1, bonus number 2, bonus number 3.

Just a quick aside here, don't you think that just following this formula—if you just did this formula with no creativity, not deviating it from one, but do you think it would significantly help you to sell anything. It doesn't have to be your product, could be anybody's product.

Yes, I use a formula.

I don't invent these things.

I invented it once upon a time, now I just fill in the blanks, and that's how you go from zero to a hundred million dollars.

You don't you do it because you became better every year at this; you do it because you can do it in a tenth of the time with a tenth of the effort, and that's what I'm giving you here today, right?

So bonus presentation formula is the exact same process, the only thing we add is context—why it's the bonus.

So for example, if I were to make the ultimate webinar funnel a bonus for genius webinars it would look like this.

I could say bonus number one, the ultimate webinar funnel.

Webinar success is more than just a presentation; it's the reg page, the thank you page, the order page, the replay page.

Wen used to right, it can double or even triple your profits.

Would you like for me to give you the best among the blank webinar funnels I've ever used over 100 million dollars in webinar sales?

That the context.

So bonuses are essentially the same exact thing we just did with only one extra step involved which is here is why this is a bonus.

Here's how this makes sense as a bonus related to the offer.

Now here is something that is interesting, isn't it likely you're going to spend more time going over the bonuses than you did the core offer?

And the answer is yes, you should.

So if I spend 5 minutes saying here's what you get, here's what you pay for.

I might spend the next 20 minutes saying here's what you get for free and here's what you get for free and here's what you get for free...

And why do you suppose happens?

People say “Well, I was going to buy anyway.

I was thinking of buying anyway. I was leaning towards buying anyway,” and now they say, “I have to buy because what an unbelievable deal it is.”

This is the little extra trick involved; it's how you present the offer that's more important than what they offer actually is.

And this is how we do this.

And then you risk reverse with the guarantee and then you start smashing objections and along the way you sprinkled scarcity in throughout the close.

Timeout—breathe. I am very aware that I am making you sit from a fire hose today, and I want you to relax because Rome wasn't built in a day.

In our short time today so far I have condensed, compacted and squeezed together as tightly as possible a whole process for webinar domination.

The reality is this: even if you use just a tiny little fraction of all we covered today, don't you feel like you've taken a gigantic leap forward with your ability to make tons of money with webinars?

Now, I don't know what you knew about webinars coming into this call today, but it would be a safe bet to say that some or all of what we covered today was new and valuable to you: stuff such as the hundred-million-dollar framework, such as the introduction formula and the content formula, and the killer close routine, and the value of providing process, and the emotional space that you should consider when creating your content and the transition formula and the extra little magic tricks that they develop when you do this as I've done this to the tune of 2.6 million dollars per webinar and on and on...

Question, has or time on the webinar so far been most spent?

Question number 2, do you feel more confident with using webinars?

Question number 3, can you see how even just one or two things I showed you today can help you in your business regardless of whether you use it in webinars or even elsewhere.

Question number 4, are you excited to make a go out of this to see what wonderful things will open up in your life?

Enter Genius Webinars.

On October 12th and 13th of 2017 Joe Polish and high at 63 people come, each of them invested $4995, they went down to Genius Network Headquarters and we recorded the training over two days— meticulous step-by-step documented on how I was able to generate over a hundred million dollars in webinar sales and we put his whole film crew with $250,000 worth of professional video equipment to good use to capture every second of this training that people paid $4495 to be a part of.

As a result, we have a fully documented system on every component of what we do to make a million plus pretty much every time we create a new webinar.

So things such as session number 1, the whole overview of the process.

Session number 2, offer, price and bonuses, every trick, every method, everything I know to do what I showed you here today.

Session number 3, guarantee scarcity and objections.

We didn't have time to cover those today. I covered those in full that in this training.

Session number 4, we break down the ins and outs of how to create your defined outcome and break it down into a step-by-step process.

And now you know exactly how to do that.

Session number 5, context and vision; how to get them so excited to learn what you want them to learn and show them what it's like after they learn it and so they're more likely will learn it and more likely to buy the offer at the end of that you offer to them. Strategy and commitment.

Ans session 7, the transition in and out of transition of exactly how to do that step by step.

Session 8, how to create that reality so people will want to buy from you without you barely saying anything.

Session number 9, creating the commitment, the objection and the intrigue so again, people will likely to say yes even before they know what they're saying yes to. How to put this all together literally from starting with a blank webinar slide to having something that will make you millions of dollars and little optimizations and tricks that we discovered along the way.

Would you like to get your hands on each and every one of these sessions?

It gets better.

In addition, you're going to get the full, not just the video training, but the pdf version of the workbook that I wrote personally and that I use for every webinar that I created.

So you can implement all of this in a snap.

So it will say for example, here's the elements of a good introduction, here are examples of what you can do for an introduction.

Here is the fill in the blanks now for you to fill in the blanks so you could automatically kind of assemble your introduction with the least amount of effort and time.

Here's the content.

Here are the 7 things that you need to do in the content.

Did you do number one?

Check.

Did you do number two?

Check.

Here are the things that you could put in there.

So again you could puzzle piece it together because that's how webinar success is.

It isn't some unbelievable mystical process, it's simply taking this piece and putting this piece and putting that piece and putting that piece into place.

You get that, you get all the slides of everything single thing I’ve taught in the training, and the reality is you get the best deal on how to do webinars that can make you millions of dollars.

Now listen, companies have paid me millions in royalties for webinars I've consulted with and help them create.

We've helped customers, many customers become millionaires with this webinar process already and we sold out a conference to create this training called Genius Webinars for $4,995.

And now it's instantly available to you not for $4,995 but for a one-time installment of 1497 or, if you prefer four installments spaced 30 days apart of just 399.

Best of all, while this limited offer is available, and it is only available at genius-webinars.com/mark. So go there right now and sign up.

When you sign out you're also going to get this special funneling bonuses for free as long as you sign up before the timer hit zero.

Bonus number 1, immediate webinar profits.

If you're in a situation where you need a webinar done as fast as humanly possible you'll love this bonus.

It breaks down the 80-20 of pitch webinar and is the easiest way to start making webinars fast.

So Auri Marcel who is a Genius Webinar customer says “Listen, I took this, handed it over to somebody else while I was getting ready to board a plane; when I landed they have the webinar done for me based on this,” and he closed 25% of his webinar attendees on a $497 product.

So if you need to make money as fast as humanly possible, here's how you do this.

So let's just say you sign up today 4 the installment of option, the four installments instead of the one time, and that’s 399.

Do you suppose if you use just this bonus alone and you sold 2 units of a product, haven't you already started making profits?

And that the answer is yes you have. I’m selling you a hundred dollar bills for a dollar today.

And any sane person if they realized and sees the value of this and their business is going to go to genius-webinars.com/mark.

The first bonus is the immediate webinar profits. Bonus number 2, the ultimate webinar funnel.

So as we have already discussed, I sort of talkes about earlier: registration page, thank you page, the webinar self decider page and the replay page, all of these can contribute to your success.

So I tell it two webinars; two webinars with the exact same amount of traffic and with the exact same conversion rate, one of them make $62,000, one of them make a quarter of a million dollars.

Not just the webinar, but the funnel.

That's what you need to be successful when you use webinars.

So I'm going to give you the fill in the blank, plug-and-play templates to drop your perfect webinar into the perfect webinar funnel in seconds.

And I'm going to give you a video training, not just the funnels but exactly why this is effective, how this is effective, what matters and so on and so forth.

In fact, there are two major secret weapons I use in my funnels that I'm not going to disclose here where you will get them and understand immediately how insanely powerful they are for you in your business as long as you go to genius-webinars.com/mark and sign up right now.

And so Jamie Hardy he says this, he says, “I immediately increased my registration rates by 10% using this template,” and he says “between that and other improvements I'm going to make using Jason's methodology that’s going to be several million dollars.”

So my question to you, would you invest a small amount of money today if it meant several millions of dollars for you in the near future?

And the answer is yes.

So you get that, the ultimate webinar funnel, plus the immediate webinar profits, and you also get my training and exactly how to do slide like the slide you’re seeing today.

Listen, when done right, a keynote or PowerPoint slide will out convert any other approach on a webinar any day of the week.

I'll show you exactly how in record time to design your slides to maximize your selling message from introduction to close.

Hey, you know what?

I'll give you one better, would you like this template today, this very template that I'm using and that I use for every single webinar I create.

I just use the same template.

Would you like me just to give you that template in both keynote and PowerPoint format so you can use it with either one?

Okay, done.

As long as you go to genius-webinars.com/mark and sign up.

And it doesn't matter if you take the four installments of 399 or you take care of it all at once for 1497, it's yours.

So in addition to my template plus all the reasons of how I design and layout my webinars, you get the webinar funnel as well so you can just click a couple buttons and now you're just off to the races. And you get the immediate webinar profits if you need to make money right away as soon as humanly possible, only knowing 5% of everything there needs to know with webinars.

What else is there?

Bonus number 4, would you like my webinar swipes?

What does that mean?

Now, here's the deal.

Want to see me in action with my most profitable webinar I've ever done?

I have archived my best webinar for you that's generated over 30 million in sales in the last 4 years.

You're going to see that webinar, you can watch it.

You're also going to see the emails we used to promote that webinar.

You're going to see the landing pages we use.

You're going to see the order forms, you're going to see everything.

You will make so much money just copying what I do in the real world, and I'm going to show you that whole campaign.

It's a campaign you can't see any other way, because we definitely don't allow people to see this in the wild because how this funnel the work and how everything run.

It’s the only place you can spy on my best performing webinar.

Let me tell you this; if you become a customer of mine, which you will when you go to genius-webinars.com/mark, I give you permission to steal any of the closes, any of the copy, anything I use and use it in your business if you become my genius webinar member today genius-webinars.com/mark.

You get the webinar swipes, you get the slide templates and the slide design training, you get the ultimate webinar funnel, you get the immediate webinar profits. What else?

Bonus number 5,  the pure webinar training I have created over the years several 6, 7 and even 8 figure webinars.

Would you like to see me break down and analyze the thought process behind them?

Here's why I did this one.

Here is why I came up with this one.

Here is how the flow works.

I will tell you, repetition is the key to real learning, and when you see that this formula works over and over again for a variety of different products in a variety of different situations, you're going to get it and you're going to say wow, how was money making ever hard?

This, and the whole bunch more we're apart of a training I used to sell for $2,000 which is no longer publicly available because I’ve only made exclusively a bonus for those who said yes to genius-webinars.com/mark today.

This includes the video training, the MP3 is, the PDFs, the transcript and more.

In addition to that, the webinar swipes, the slide a template and the slide designs, the ultimate webinar funnels, the immediate webinar profit.

Bonus number 6, Webinar Pitch Secrets One and Two.

These two books have more word for word, universally applicable closes than any other training on existence over the internet.

If you ever just wanted to copy specific time tested and word for word proven closest you can drop in at any webinar pitch for virtually any products or any niche, you're going to love this bonus.

So when Ben [inaudile 1:02:01] did his first webinar and did 1.3 million dollars in sales in it, what he did was literally print this out and just read this word for word when it came time to sell and he made a lot of money.

Because it's not the person saying it, it's the words they say that makes a difference, and wouldn’t that be worth to you a small investment that you have to make today at genius-webinars.com/mark.

And the answer is absolutely it would be for you.

If it just worked one time once, it would be worth it for you.

But it will work all the time forever.

So you get all my closes, you get all the breakdowns of all my most successful webinars, you get the sweats and how we promote them, because there is no theory here.

You get my slide a template on exactly how to design and do your own, you get the ultimate webinar funnel to put your webinars in, and if you need to make money ASAP you get the immediate webinar profits trainings as well.

What else?

If you want to use go-to webinars, you don't have to, but they are my preferred software to use because I make the most money with go-to webinars.

You don't have to use them, but if you're going to use it I'm going to give you exactly how to use it step-by-step.

So here's what I want you to do.

I want you to sign up right now at genius-webinars.com/mark. If you're unsure about it or if the money is tight, take the installment option, the 399 four installments.

If you're totally in right now and you know immediately you're going to go out and you're going to set this world on fire, then take the one time at 1497.

It doesn't matter which one you take, you get access to everything immediately: all bonuses, all course materials, everything, the same exact training, 1iterally the same exact training that people have already paid $4,995 is yours today if you act fast enough for either 1497 or 399 spaced over for installments, genius-webinars.com/mark.

You say Jason, our webinar is right for me?

Because maybe that's what you're thinking right now.

Should I do webinars?

I don't know if I should do it or not. I see the value there, I understand I could do really well with them, but should I even do them?

Let me run you through a little thought exercise here.

Do you feel a resposibility to get solutions into the hands of as many people as possible, or somebody else's solution that you could help and get rewarded for that, do you feel obligated?

If the answer is yes, you need to be doing webinars ASAP.

Do you feel and more educational person when have an easier time saying yes and getting more out of it, whatever the solution you're selling, providing or marketing?

If the answer is yes, then webinars are the thing for you.

Now, do you suppose it's a smart idea to use multiple different vehicles in marketing your business so you could say hey Jason, I already do this over here that makes me money so why should I do webinar?

And the answer is you should do all of those things.

Adding a webinar to what already you're doing doesn't just make you money from the webinar, it helps the thing you're doing make more money as well.

Here's the best question of all, though, does your heart gravitate you towards wanting to do webinars?

Has there been a part of you at all in any point in time the day that says man, I want to do that.

Man, I would like to do that?

If the answer is yes, then the answer is yes to Genius Webinars, genius-webinars.com/mark.

Get started here today.

I've given you the option; if the funds are tight for you right now you'd still be able to be involved with this with the 4 installment plan, because I don't care exactly how you get in.

What I care about is what you do once you to get in, and I'm on the hunt to make more millionaires this year than any other marketer alive or dead can, and I need your help in order to do that.

Now let me tell you this.

This is my life's work, so whatever you have today is the worst Genius Webinars will ever be.

I know that’s weird to pitch that and say that, what do I mean by that?

Because every week practically we're making this better.

This is the thing I've been born to do.

In my life I have discovered I've been put on this earth to teach you on how to do webinars.

It’s my life’s work and I take it very seriously.

That's why we're always adding new bonuses and new trainings constantly without increasing the cost, without making you pay more, without up selling anything.

So for example, I just added this new bonus because my members said hey, Jason, how do I make money if I don't have an audience with webinars.

I will tell you how to do it.

I helped a guy make 6.4 million dollars without ever having to drive a single bit of traffic, would you like to know how I did it?

Here is the answer.

It's in this bonus.

It is the single greatest effective way I could teach anybody to make money.

You say Jason, if you put me on it challenge—you say Jason, you have 7 days to pull a random person off the street who has zero business experience, zero assets, zero product, zero anything, could you in 7 days have that person make $10,000.

First of all, the answer is yes, I could.

Second of all then how?

I would hand them Genius Webinars and I would add them this bonus and nothing else and they will be able to make $10,000 at least in the next 7 days.

There is nothing I can do that can make somebody a success faster and at a higher level then this bonus and the Genius Webinars training.

So you know what?

Listen, hey, if you don't have traffic, you don't have traffic. Doesn't matter?

The right webinar with this method will make you more money quicker than if you went out and tried to drive the traffic yourself anyway, so there you go.

And we repeated this over and over and over again.

It's the easiest thing when it comes to making money because the hardest part is not the traffic.

People already have traffic.

What people don't have, what they're missing the most of is the webinar, the conversion elements.

So we just added this bonus recently.

Here is another bonus we just added.

Some people say “Jason, I do consulting, how do I use webinars to sell consulting.” Well, hey, I sold millions of dollars of consulting through webinars.

I have a formula for it.

The formula is different than the formula I taught you today.

It's not a lot different, but it's a little bit different.

Would you like for me just to give you that formula and show you the whole training involved in it?

Okay, here you go.

I have helped some of the biggest consultants in the world who has joined Genus Webinars and we specifically built this training for them and we said, hey, listen, we see you're doing this in your business and this is a great opportunity for us to teach everybody else how to do this as well and also how to improve it.

And now you get this for free.

So I just added a new bonus to the members’ area not too long ago where we did a 4 hour training specifically on how to create Evergreen webinars.

So people say “Jason, should I do an evergreen webinar?

Should I do an automated webinar?

Should I do a live webinar?”

And the answer is yes.

It doesn't matter just do one.

It doesn't matter which one you do though we're going to show you the best way to do it as long as you sign up at genius-webinars.com/mark.

Tis actually may be one of the greatest business trainings I've ever done and I'll tell you why because everybody in that room that I did this training for was a millionaire, at least.

Some of these were multi-multi-multi millionaire.

So there wasn't a person in the room that wasn't significantly successful person.

And so I really stepped up that day and boy, now that might be the greatest training I've ever done and it was for free.

Now I do plan on selling this one day 449 on its own, and you can wait and buy it then or get it for free today and get everything else that I just showed you so far at genius-webinars.com/mark.

More importantly in these specific bonuses, I hope this impressive upon you how serious I am to your success.

And how committed I am to make this the absolute best investment you have ever made.

Hey listen, there are things I can tell you that are shiny objects, there are things I could sell you that look to be simpler and easier and more magically push-buttonable.

And I could do that for you or I could see what you need and show you the best, most powerful, most effectively, long lasting way to be successful in business, and I’ve chose the latter and you’re going to be thankful that I do once you get in at genius-webinars.com/mark.

Hey, listen, it's not just what I have you done for me recently, right.

When you sign up today I'm going to invite you to two brand-new trainings that we're doing for all Genius Webinar members in the near future.

Here's a new one.

So we're doing this training coming up very shortlyon this pitch that I just wrote.

So I was hired by Kevin Harrington, so this was the guy who created the infomercial “As Seen On TV” brand and he was also an original Shark Tank member.

So Kevin is a friend of mine and I really like having a lot.

So Kevin partnered with a gentleman who acquired the right to all of Zig Ziglar's materials, and Zig Ziglar is a legend.

And so they paid me an obscene amount of money and gave me a stake in the company in terms of royalties based on performance to write a webinar to sell this product called Ssecrets of Closing the Sale.

I'm going to do a live training and only genius webinar members can attend on the 25th of April I'm doing this training, and I'm going to go into details on how I got this deal and how I crafted this webinar for my dear definition to product.

So if you want to craft webinars for people and make money Not only would you learn how to do this in this bonus, but I believe, because this is the most recent webinar I've ever written—because I'm writing webinars all the time.

I think that's what makes me very effective,

I don't just teach this stuff, because I did it once upon a time 15 years ago.

I'm living and breathing andevery single day and I'm sharing with you all these secrets I've learned, all the most powerful up-to-date, up to the moment solutions.

And essentially it doesn't matter when you sign up you're going to get all of this.

So you should sign up immediately today so you can start benefit in today because the only thing that does matter if you don't sign up fast enough you won't have the opportunity to sign up because this deal does expire, it does go away because I've learned if I make it available forever nobody seems to take it serious, but the moment I force you to decide, hey, what do I want to do with my life?

And really consider; is this going to help me? Okay, I get it. Let's do this. Let's go. And you go to genius-webinars.com/mark sign up for this right now.

I have another bonus coming up at the beginning of May.

So on May 11th I have another live web-based training that's only Genius Webinar members are invited to. I'm going to break down two additional webinar funnels.

One is just specifically for those who want to do Evergreen webinars, for those who don't want to show up live who just wants to have the webinar run for them.

So they do the webinar once and it makes money essentially forever.

Would you like to know that funnel?

That's got to be a very specific funnel.

It's completely different than the regular funnel.

I'm going to walk you through the ins and out of that funnel how to use it, how to make it work in your business, and I'm going to literally give you the funnel so you can use it immediately.

That NDA webinar fun or which is the most profitable webinar I've ever built.

We just did recently, I think we're going to do three million dollars this time with that funnel.

Would you like that funnel as well?

I'm going to send that over to you.

Not only am I going to give you both funnels so you can drop straight in your business and use them ASAP, but I'm going to show you exactly how to use them.

The training involved with that, all this and more genius-webinars.com/mark.

You can get started right away when you go to genius-webinars.com/mark you could take the 1497 to take care of this all at once, or you can go at it for 399 four installments.

It doesn't matter which one you pick; pick the one that's most comfortable for you, either way, you get every bonus that's already been created, every bit of training that’s already available, all unlocked immediately to you all at once.

Plus you get invitation to these two trainings which are absolutely on the books for doing here in the near future.

Plus any other trainings that we're going to make available to genius webinar members in the future after that you're going to get those as well.

So, I have time for a few questions here.

I know Mark said he had to leave a little bit ago so he's not going to be here to hop on with me right now, but I've got 12 minutes yet because its 12:18 my time here or almost 12:19.

I've got to be out of here at 12:30. I have a family thing I have to do, which is nice.

I mean, you do webinars you can decide, block things out and then when you're done you're done.

So I have a couple questions and also Angela here who is on my team to help send me over these questions.

And she's going to do that now.

But if you have a question that is important to be answered right here while you have me live now is the time to ask that.

And Angela has already sent me a couple questions here so I'm going to start answering them.

First question she says is “How do I get my webinar before people that will buy. My email list is only 50 people.”

So I think the question is how do I get people to my webinar?

And that's a good question.

Now, that was probably asked before I showed you the webinar bonus.

So the short answer is that bonus will automatically show you how to do that.

In a way, that is the easiest way I've ever seen to make money online.

You don't have to run Facebook ads, you don't have to drive traffic or joint venture partners, you don't have to do SEO, you don't have to do any of that.

But you need the webinar first, that's the trick.

Once you have the webinar, there are doors that have been previously locked and bolted shut to you that are now open and just begging you to walk through.

And on the other size of those doors are piles and piles of money.

So the reality is I don't just teach you how to do webinars, I teach you how to make money from those webinars regardless of whether you have a product or not and regardless of whether you have an audience or not.

So that's the answer to that.

So if you're unsure of those things those are the only things holding you back from saying yesterday, put those aside, because you don't need anymore.

The audience and other products are secondary.

The webinar pitch is worth a fortune and you don't need to have your own product and you don't need to have your own audience, I show you exactly how to do this regardless of whether you have a product or not, and I show you exactly how to do this whether you have an audience or not because the webinar itself and the funnel are the most important things and that's what you get here today, plus all the other trainings involved on how to put this in front of audiences and how to do this with other people's products, genius-webinars.com/mark.

Another question “I have a webinar but I feel it might be too long, how do I know how long I should teach before I start selling?”

So, this is an easy answer.

Is the webinar making you the amount of money you would like it to me?

If the answer is yes, then your webinar is not too long.

If the answer is no, then the answer is it might be too long.

A webinar doesn't necessarily have to follow a certain length.

Now I teach you that the content portion should be between 45 and 60 minutes in Genius webinars.

And the higher the ticket of the product you're selling, the longer the contents should be.

So if you're selling a more expensive product, it should be about 60 minutes.

If you're selling a lower end product, the content should be about 45 minutes.

But I have broken those rules before.

Essentially we start there and then we say do we think we can make even more money by going even further along?

And we'll try it.

Here is the beautiful thing about webinars,

Win, lose or draw, every week you can make an adjustment and see what happens, and you should.

And the best ways to get ideas for these adjustments is to invest in webinars.

Anybody who is already doing a webinar you should already bought Genius webinars by now because I guarantee you whatever webinar you're doing I will make it way more effective even if you just randomly open a video and only listen to it for 5 minutes, because I can give you something within those five minutes that you can really put in your webinar and make it more effective.

So that's done.

You've already made more money as a result then what you've invested to get started with Genius Webinars at genius-webinars.com/mark.

But here's the second thing, if you've never done a webinar before, this is going to be the key to getting you to actually finish your webinar and know how to make money from it instantly.

And again, that's going to be valuable to you far beyond what you're going to invest in today to make that happen.

That's what really matters.

So here's another question; “I do webinar to a free coaching session, do you teach that?”

The answer is yes, I do.

So one of the bonuses is the consultant model, that's what I call it, where the whole thing is framed around using a webinar to sell a one-to-one coaching session, and I've seen people do this wrong and still do okay in terms of profit or when you do it the way I teach you you get people 10 times more likely to say yes with one-tenth the amount of time and effort and they'll say yes at much higher prices.

That's a secret and we do have that bonus.

It for you if you're already doing this where you sell a webinar that has a free coaching session, Genius Webinar is going to pay for itself 10 times over.

I can tell you that. I will swear under oath in the court of law to the factuality of that statement, because I know it to be true, and you've got to see it for yourself.

Go to genius-webinars.com/mark to see it for yourself right now.

Okay, here's another question. “I have an evergreen webinar going on now, it's converting at the only 2 to 3%, how long will it take me to get trained to be able to implement sales conversion.”

Great question.

I assume you've already signed up.

Yes, if not, you should sign up now because you're going to really enjoy this answer.

That idea here is we could probably double your conversion rate without touching the webinar itself just by using the funnels that I teach.

So I believe you could in one session by studying what we do in the funnels, or in one session listening to that Evergreen training that's already in the members area you can double your webinar without changing anything in the webinar itself.

And the see, this is what I know about webinars, this is what I know about them.

There's a million ways in which we can make more money with webinar.

Once you have a webinar it’s easy to make more money.

And Genius Webinars will show you how to do that, and if you don't have a webinar you say “Jason, what about me?”

Genius Webinar is going to show you how to create the webinar as fast as humanly possible, right?

Yeah, absolutely genius-webinars.com/mark.

Hurry up and get involved in that because this is a limited-time offer and Mark is not joking when he says things like it's very weird to get Jason.

I kind of do this because Mark is—I really like Mark and I really like Mac.

I consider them both very good people, and I'll tell you why because they have been clients of mine, they have paid me money and they talk about me very favorably in public.

So it's very rare that I get to come on unless there's a certain types of audience that I speak for and I teach this to.

Usually it's the 7, 8 or even 9 figure companies where a lot of this is where I seem to be finding most of my time with today because that's where we financially make the most amount of money for the company is working with those clients.

But when people like Mark and Mac they say “hey, you want to do this training.”

Normally the answer is no, but for these two the answer is yes.

And by the way, you should be appreciative of them because they're very fine and very wonderful human beings and business people.

And so that idea is we're making this available genius-webinars.com/mark to you here today.

The advantage you're going to get from this when you say yes, especially from the deal involved in this is just remarkable.

I have paid 100 times the amount for 1/10 of the value, and I was happy with it when I started investing in webinars when I first started.

Because even a little bit, even if I had to pay 10 times as much today and I only get one tenth it would still be worth it because of how valuable webinars are.

“Can you do this for affiliate offers?”

Yes, in fact, my most successful webinar ever was for somebody else's product.

We teach that in Genius Webinars. “Live webinars or automated webinars?”

The answer is yes.

It doesn't matter.

Start with one.

I don't care if you want to start automated and then go to live later.

If you want to stay with live and do automated later, just start somewhere.

The thing is behind each of these three doors is a pile of money, you’re not ging to say well, I'm not going to open the door because I'm not sure which one has the most money behind it, right.

That would be foolish, wouldn't it? Instead you say I’ll just open the door.

If there's a big pile of money behind every door, then we just start opening doors.

That's the answer. T

he answer is whether it's a live webinar you want to do first or automated, it doesn’t matter, just open the door and get the money.

What you need is the tool that opens the door which is Genius Webinars, genius-webinars.com/mark.

“Will this training help me if I'm not a salesperson?”

Absolutely.

Because whether you know it or not you are a salesperson, but we don't have to call you that.

If you're somebody who can help somebody else and give them a deal in terms of value that far exceeds the price they pay to get it, Genius Webinars is going to help you get everything you want in life by helping enough other people get what they want. That is a Zig Ziggler quote, by the way, that's fresh in my mind because I'm the guy they hired to sell Zig today.

And I'm going to teach you how to sell whatever you want to sell to get what you deserve.

“Do you think webinars can be used to generate home buyers and home sellers where we're selling a service it takes longer to fulfil. I’m a realtor.”

The answer to that is yes.

If I knew you were going to be on this call I would have broke out all my realtor testimonials, because I have a lot of them where they're using webinars to sell homes.

Essentially, here's the litmus test: anything worth selling, a webinar can sell it.

They can decide right there on the fly to say yes, or whether that's something that's augments an existing sale cycle, so whatever you're doing add a webinar into it.

Add the webinar at the end of it and you're going to make more sales, or add it at the beginning, it doesn't really matter.

The answer is it would be very, very hard to not put a webinar into a realtor business and not see a significant amount more money.

Now that's being not strategic at all; that's kind of being like throwing a dart at the wall and saying we’ll put the webinar here.

And in that situation you are going to be much better off as a result.

And I can say that because I know the effectiveness of webinar, that's why I've made it my life's work.

This is why I'm the best guy in the world at it, because I understand the value of them more than anybody does.

And I also know all the answers, and I've given you all the answers.

And you don't have to pay me a million dollars like some companies have paid me a million dollars to come in and do their webinars for them.

You have to invest in yourself and do a little bit of this work yourself. Look at the price tag, what a good deal, genius-webinars.com/mark.

Unfortunately, I've got about 40 before I have to be out here today, so here's the deal.

If I didn't answer your question write into support@rapidcrush.com, that is my support desk.

We're very quick to respond to support request.

That is again, let me tell you again support@rapidcrush.com.

Make sure you mention that you came from this webinar, that you came from Mark’s webinar, otherwise they won't allow you to invest in this because this is typically closed more often than not to the general public and they want to make sure you get all the bonuses and everything if at the end of writing in you decided to invest with us, which I recommend of course that you do. I can't give you a better deal than what I've given you here today to truly unlock if you're somebody who wants to be wealthy and wants to help the world at same time, this is where it’s at for you, genius-webinars.com/mark.

I appreciate you and I want to help you in your path to success.

Genius Webinars is how I can help you the most, and I look forward to being of service to you and we'll talk again soon.

Despite the occasional blip, the fix-and-flip business has been good to the Maze family. The pair does about two homes at a time, continuously adding to their impressive portfolio. This still allows plenty of time for Jason to grow his appraisal business. Jennifer, on the other hand, has been balancing managing the design of their rehab properties with a nursing career, which she may soon leave behind in favor of branching out on her own offering design services to others. Of course, the family is still allowing plenty of time for fun and new adventures together as well. Chat with Jason About Appraisals or Get Info on a Fix & Flip Loan.

If you’d like to chat with Jason about his appraisal services, go to Amazing-Appraisals.com.

You can also visit Level4Funding.com to learn more about loans for your next fix-and-flip project and even begin the application process right on the site. We’ll be sharing more stories from home rehabbers like Jason too, so pop back in soon for the next installment.

Dennis Dahlberg
Broker/RI/CEO/MLO
Level 4 Funding LLC  Private Hard Money Lender
Arizona Office:  (623) 582-4444
dennis@level4funding.com NMLS 1057378 | AZMB 0923961 | MLO 1057378
22601 N 19th Ave Suite 112 | Phoenix | AZ | 85027